Written by Kev Speck, Breakthrough Team Member 2014
I recently visited the ‘Hello my name is Paul Smith’ exhibition at the Design Museum as part of the Breakthrough Team’s year’s activity in partnership with L’Oreal.
The exhibition felt like a personal insight into the ‘wonderland mind’ of the British Fashion Designer, celebrating his career and showcasing the work which has led him to become one of the foremost fashion brands in the world.
The exhibition really opened my eyes to the different ways the creative process can venture. From my point of view I went to the exhibition with little knowledge about the brand or the man behind the brand. Other than owning the odd Paul Smith shirt and wallet, I hadn’t fully appreciated the creativity, thought and detail that went into Paul Smith’s work but the exhibition really gave me the opportunity to discover the genius behind the iconic brand.
It took me all of twenty seconds, whilst standing in a corridor full of perfectly placed framed art, to realise the pride and precision Paul Smith puts into showcasing his work, and this was something I think the Breakthrough Team as a whole related. The exhibition showcased his workings as a student up to the present day, and it felt wonderful to indulge ourselves in such a vast amount of colour, texture and wit.
There wasn’t much talking going on throughout the exhibit as I think everyone was awestruck at both the amount and quality of work on show. Looking around, I could see everyone taking it in, being inspired and telling themselves quietly ‘I can do this… I can produce beautiful work to be admired.’
TONI&GUYhas been awarded Consumer Superbrand status for 2014, following the most recent evaluation of the long-running annual survey which has been identifying the UK’s leading brands since 1995. The process was managed by The Centre for Brand Analysis (TCBA) and questioned 3,000 UK consumers, who assessed over 1,500 brands. Consumers judged the brands on three key criteria: quality, reliability and distinction.
Stephen Cheliotis, Chief Executive of TCBA and Chairman of the Consumer Superbrands Council said: “It is a huge achievement for TONI&GUY to be deemed a Superbrand by the Great British public. This status has reaffirmed the brand’s positive reputation throughout Britain and places it among the leading brands operating in the country. It’s a fantastic accolade that allows the brand to start 2014 in a positive and confident mood.”
2014 marks TONI&GUY’s sixth time of receiving Superbrand Status.
TONI&GUY is proud to have been voted a @SuperbrandsUK for 2014 – for the sixth year running
Written by Dexter Johnson, Breakthrough Team Member 2014
As part of the TONI&GUY Breakthrough Team 2014 I was lucky enough to take part in London Fashion Week AW14 working backstage at the FAD show. Fashion Awareness District (FAD) is a creative awareness charity supporting young people to bridge the gap between education and the fashion industry.
The day started at the Freemasons Hall where Fashion Scout is based, the Breakthrough Team and I headed backstage to meet with Silje Vincent, an ex-breakthrough team member herself and now a TONI&GUY International Artistic Director, who was heading the show.
We started off the day, with all of us huddle around Silje watching her do a test look for us to copy on the various models. She talked us through the look and we were able to ask questions on how best to achieve the final style both her and the designers had decided on for the show.
The hair was prepped with either label.m Volume Mousse or label.m Extra Strong Mousse, depending on the hair type of the models and worked from roots to ends. This was then dried through, away from the face and we worked a low pony tail at the lowest point of the head around the nape, then spritzed label.m Hairspray around the hairline for a super sleek look, with a chignon knot placed at back of the head.
To create the look on the models we were split up into pairs to work on individual models. This was actually a really great way for each of us to work closely with members of the team that we hadn’t worked with previously.
The atmosphere on the day was electric, we all had a fair few jitters to begin with, but with Silje was on hand throughout the whole process and put us all at ease. I even had an interview with TONI&GUY. TV about the experience backstage which was nerve racking but exhilarating at the same time, testing my knowledge of the look I was creating!
Once the hair was finished the whole team was lucky enough to go watch the runway show and see our work come to life on the catwalk.
In a weird way it was really nice working to a time constraint and being under pressure but also knowing that your team mates and colleagues where there for you if you needed a helping hand. I would definitely recommend the experience to anyone!
The TONI&GUY Breakthrough Team headed to London Fashion Week AW14 to create the hair trends at the FAD show.
Under the direction of TONI&GUY International Artistic Director Silje Vincent, the team created chic, sleek locks using label.m Professional Haircare, the Official Haircare Product of London Fashion Week.
Dexter Johnson, TONI&GUY Breakthrough Team member 2014 says, “Being part of the Breakthrough Team means I have the chance to work with a very talented group of individuals who are creative and driven by their passion.
We are in the privileged position of working backstage at London Fashion Week led by an ex- Breakthrough Team member, Silje Vincent. The look we are creating at FAD is a disciplined style with a sleek finish and tamed texture.”
Silje Vincent, TONI&GUY International Artistic Director, says “Giving up-and-coming hairdressing stars of the future the opportunity to take part at London Fashion Week is key to what TONI&GUY and its education programme is all about. Opportunities like this enable people’s passions and creativity to take centre stage.”
Headed by the TONI&GUY International Artistic Team, The Breakthrough Team is a nationwide search in association with L’Oréal Professionnel, to discover some of our most talented hairdressers for the chance to be selected for a year’s mentoring programme.
Fashion Awareness District (FAD) is a creative awareness charity supporting young people to bridge the gap between education and the fashion industry. 2011 marked 10 years of the FAD competition. 15 finalists have been selected from hundreds of undergraduate entries across the UK.
Working together, both the TONI&GUY Breakthrough Team and the FAD finalists have the opportunity to push their boundaries and take their talent to the next level.
Written by our official blogger - Poppy Dinsey
Just because LFW is over (you read all my backstage show reports, right?) doesn’t mean that the catwalk has closed and the models have gone home, in fact – it’s quite the opposite!
As London Fashion Week closes the shopping fairies descend on Somerset House and transform the whole LFW space into the shopping mecca that is Vodafone London Fashion Weekend.
I’m not entirely sure how they turn everything around so quickly, but somehow they do and I’m not complaining as it means we get our paws on the designer bargains quicker!
There’s so much to see at Vodafone London Fashion Weekend, obviously the discounted designer shopping is a pretty major draw but there’s also catwalk shows from London’s leading designers, industry talks from the fash pack’s high and mighty AND plenty of opportunities to break off for Champagne breaks and watch the world go by.
But whilst you’re making over your wardrobe, don’t forget that there are beauty gurus on hand for make-up classes and that TONI&GUY have their very own salon on site for all sorts of hair styling appointments (yes, you can proper cuts and blow dries on site!).
As well as the TONI&GUY salon there’s also a boutique-style label.m Makeover Bar where you can get a quickie Fashion Fix and nab label.m products at huge discounts. It’s all about the bargains at Vodafone London Fashion Weekend after all!
Now if you’ve ever read my personal blog or followed me on Twitter then you’ll know I’m a big fan of the Fashion Fix menu – I do tend to go on and on (and on and on) about it but that’s because I think it’s a ruddy brilliant service. £25 for a catwalk worthy ‘do’ in just half an hour? What’s not to love?!
The Fashion Fix menu usually comprises of three catwalk-led looks, but as TONI&GUY are celebrating a whopping ten years of being an official sponsor of London Fashion Week, the powers that be have made all my wishes come true and extended the menu to cover TEN hairstyles. Ten years, ten looks. Why the heck not?
I’ve tried most of them now and have been filming lots of vids about them which I’ll be sharing soon, but here are some sneak peeks which will hopefully explain why I love the new Fashion Fix menu so much…
You can get your tickets to Vodafone London Weekend here. Just make sure you head to the label.m Makeover Bar or TONI&GUY Salon as early as poss to secure your appointment!
Written by our official blogger - Poppy Dinsey
For the last few seasons, my London Fashion Week fun has closed with Tata Naka. The Tata Naka presentation is always the perfect way to end a manic week as you can guarantee that there’ll be a real story behind the collection and really joyful, feminine clothes.
And of course, with Bill Watson having flown in to head the TONI&GUY Session Team, you know that the Tata Naka story will really be told with the hair.
Whilst the clothes were mainly taking inspiration from interiors, the hair look was inspired by North American religious order the Hutterites.
The hair needed to be swept off the face to keep that practical edge - these girls would be working on the land rather than sitting around with straighteners or curling tongs - and had to stay very natural in texture.
Once label.m Extra Strong Mousse had prepped the hair, it was up to label.m Dry Shampoo to really keep that matte finish. A little bit of label.m Hairspray helped hold the ‘cult chic’ twists at the back, but all in all it was a look designed to look as product-free as possible.
Don’t just take my word for it though! Watch Bill (and one half of Tata Naka!) explain the look in more detail below…
Once the girls were all dressed and ready for rehearsals, I got out of the way (it’s VERY tight in the backstage areas!) to get some final street style snaps.
Definitely head over to WIWT to see the rest of the pics on the label.m page for some serious style inspiration, there are over 100 outfits to peruse!
And don’t worry boys, there are some dapper gents too…
I went mega casual and very London for my last day, with Donna Ida jeans and a Buttonmess jumper. It just seems to make sense to wear London labels when we’re celebrating all things UK!
Although I’d seen all the models getting ready for the Tata Naka presentation, I knew from previous seasons that the Tata Naka girls really know how to build a great set for their presentations. Sets that demand to be seen!
So once the presentation was under way I headed back to see how the girls looked all lined up in their positions…
It was hard to get over how stunning the completed look was, especially in that setting.
Once the beautifully bright prints had been shown off to the wowed crowd, the models changed into their second looks which were just as delightful…
It was a great way to end a great Fashion Week.
Thank you once again to TONI&GUY and label.m for letting me tag along! I’ve learnt a lot and have approximately ten trillion hair ideas to try at home :D
Of course, the fun isn’t over just yet as we still have Vodafone London Fashion Weekend to come where visitors will be able to get TONI&GUY hair makeovers as well as some serious label.m discounts. Get your ticket if you haven’t already!
Written by our official blogger - Poppy Dinsey
Day 4 was always going to be about GILES, but that didn’t mean there wasn’t time for some sneaky street style snapping first…
There have been some seriously stylin’ outfits on display at LFW this season and label.m has become the top trending user on WIWT thanks to all of these snazzy uploads! You can check out the rest of my fave outfits here.
As for what I wore, I opted for Peter Pilotto x Target (again!) in the form of this cropped jumper and Topshop skirt…
But I know you’re not really here to read about what I was wearing, this is all about the helmet hair of GILES AW14!
So once the street style snaps were out the way I headed to the Truman Brewery in Shoreditch to see what TONI&GUY Global Creative Director Sacha Mascolo-Tarbuck was creating for the GILES show…
The first thing I spied backstage was lots of label.m Sea Salt Spray, so I knew straight away that this would be a look with a lot of texture.
That being said, it wasn’t until I saw the label.m Extreme Hold Hairspray and nets come out that I realised how sculpted this messy look was going to be…
The hair brief was to create a look that made it seem like the girls had been on a motorcycle adventure by the sea then removed their helmets after their wild ride. So essentially, helmet hair with a salty catwalk twist!
And yep, that is Kendall Jenner rocking the TONI&GUY look!
Few people can pull off helmet hair quite like Jourdan Dunn and in this vid below you can see Sacha talk us through the look on Jourdan - as well as more insight from Giles Deacon himself on the story behind this season’s stunning collection…
After being wowed by the catwalk show (I now don’t want any clothes at all unless they’re adorned with neon blue and orange thorns) I took the hot seat backstage and had the look recreated on me by Indira Schauwecker and Pinar Necati…
Will I be recreating the look at home? Depends if I can be brave enough to get on a motorbike!
I will definitely be investing in a piece or two from the GILES collection…and maybe some more Sea Salt Spray just to give that fierce seaside grittiness.
Written by our official blogger - Poppy Dinsey
How can we be at the half way point already?! Time flies when you’re surrounded by grips and Volume Mousse!
My first assignment on Day 3 was to get my hair all camera ready for filming backstage. I headed to the on-site TONI&GUY Blow Out Bar and opted for one of my all time fave Fashion Fixes - the ‘Pretty in Punk’ look.
A huge thank-you to Luke from TONI&GUY Fleet for doing the braids so beautifully!
From there I ran over to Fashion Scout where Pinar Necati was heading the team backstage at Apu Jan.
Pinar was working with themes of ‘dishevelled femininity’ and used label.m Sea Salt Spray to create the textured locks and give that real lived in feel…
I loved the effortless grungy vibes so it’s definitely a look I’ll be trying to recreate at home - with emphasis on the word ‘trying’!
You can watch my interview with Pinar here…
From there it was time to make the most of the good weather and shoot some street style pics for the label.m page on WIWT.
How brilliant is this yellow and leopard outfit?! Puts my uber casual look look to shame!
In my defence there WAS a lot of running around yesterday, so trainers were unfortunately a must - as nice as the idea of tottering around in heels may be!
But all the running about is totally worth it when you manage to get backstage to see looks like the 60s Mimi Fasi do being created…
This show was being headed up by Richard Mannah and was another show which I’d had the pleasure of sitting in the Hair Test for.
This was the look on me earlier in the week at the concept stage…
And as you can see the finished look wasn’t far off what we’d worked on earlier in the week, albeit with a little bit of extra height to just really make it have that extra impact on the catwalk…
I love the catwalk shot above as you can really see how beautiful this look was from behind. The classic French roll really complemented the ladylike collection, but Richard managed to keep it from looking too prim and proper by keeping a few loose flyaways.
Watch below to see Richard explain the look in more detail…
From there it was time for my final show of the day - Yulia Kondranina.
Silje Vincent was heading up the team for this show and I knew it was going to be a great one as soon as she said there was a grunge theme and that label.m Souffle was being used at the roots!
You can watch the look being created here…
It was such a fierce way to end Day 3 and I wanted aaaaaaaaall of Yulia’s collection. Whether or not I’d ever be cool enough to wear it is another thing altogether!
All in all, another fabulous day with TONI&GUY and label.m which left me with plenty of hair inspo and ideas to try at home.
Next up is the show we’ve all been waiting for….GILES!
I can’t wait see what the master comes up with this season :D
Written by our official blogger - Poppy Dinsey
To get my 2nd day at London Fashion Week off to a suitably glam start, I headed over to the TONI&GUY Blow Out Bar at Somerset House to try the new Bardot Beehive Fashion Fix.
I think it’s fair to say a small army of bees could have called my beehive home, it was huuuuuuge :D
Whilst I was in the salon, the real work was under way over at Fashion Scout where Richard Mannah was creating stunning mane-like dos for the Yifang Wan show.
Label.m Wax Stick helped to create the distressed mohawk look which gave such a striking silhouette on the catwalk.
Meanwhile, on the other side of Scout, something slightly awesome was going on under Efi Davies’ watch. Something slightly awesome and VERY pink!
Efi was heading up the team at this year’s Merit Award show. Xiao Li won the Merit Award this year and had created a kickass collection of baby blue and white - so what better way to top it off than with baby pink hair?!
Without a doubt, label.m’s Powder Pink Spray was one of the biggest releases last year and whilst I’ve seen plenty of show-goers enjoying temporary dip dyed locks created with the miracle spray, I didn’t expect to see an entire catwalk of models going pink!
38 cans of the stuff were used to create the faded pink look. Impressive, non?!
And as you can see, the result on the catwalk was stunning…
Maybe all that bubblegum pink made the sun want to shine for a change as after the show we were able to dash out and get some street style shots without having to run for cover from the rain…
You can find all the best street style looks on WIWT.com throughout LFW if you head to the label.m page :)
As for what I wore yesterday, OBVIOUSLY my Bardot Beehive was the centre of attention but I also wore a PVC Topshop skirt, Peter Pilotto x Target top and spiked Nelly flats. (The spikes are to stop people treading on my toes when rushing to get into the shows!)
Whilst I was grabbing lunch I’d heard rumours of label.m Extra Strong Gel being put to use backstage at Belle Sauvage so I quickly dashed over there to see what Silje Vincent and the team were up to.
And it’s fair to say I wasn’t disappointed! I loved this look so so SO much.
It looked fiercer than fierce on the catwalk. As the models walked down the runway we saw a smooth and straight blow dry and then as they turned to walk the other way a slick gelled back side was revealed…
The Belle Sauvage army certainly stood to attention!
From there it was time to head backstage at Hema Kaul…
I was really excited to see this show as I sat as the model for the Hair Test with Efi Davies earlier in the week. Having never done anything like that before, I was intrigued to see how much the finished catwalk look would resemble what I’d been treated to at the concept stage…
I’ll be writing more about the ‘Hair Test to Show’ process on the blog soon, but as you can see below the glam vintage look is exactly what the models ended up with…
EVERYONE was talking about the hair during the Hema Kaul show, it complemented the gowns gorgeously and it couldn’t have made for a better vintage red carpet look.
The last show of the day was Ashley Isham. Bill Watson headed the team and Ashley is a big fan of Bill’s work….and it’s easy to see why!
To celebrate the Chinese year of the horse, the collection had taken part of its inspiration from equestrian themes. Bill worked with this idea to create a 3D structured braid, which had a nod to dressage but was definitely more of a catwalk creation.
It was designed to look great from every angle on the catwalk and it certainly did…
As the models walked away for one last time I was left once again wondering how so many talented people can end up in one session team.
From pink, to braids, to mohawks to finger waves….every show was completely different and every single one delightful!
Roll on Day 3!
Written by our official blogger - Poppy Dinsey
Doesn’t February come around fast?! It barely seems two minutes ago that I was running around Somerset House at the last London Fashion Week, but here I am once again…excited and determined to find all the best hair on display!
My first ‘job’ on Day 1 of LFW (I find it hard to call it a ‘job’, as watching the TONI&GUY team do their magical thang hardly feels like ‘work’) was to head backstage at the Jean-Pierre Braganza show.
I’m sure you’re well aware of the close relationship between Jean-Pierre and label.m as it’s pretty impossible to ignore all the label.m products that were adorned with his stunning geometric prints at the end of last year.
Indira Schauwecker has an enviable relationship with Jean-Pierre and they both seem to understand each other’s creative minds completely, so it’s no surprise that this show is one that I (and many others!) always really look forward to.
And of course, we weren’t left disappointed this season! Indira and the TONI&GUY team seriously delivered, with a very cool twist braid style that incorporated the geometric elements Jean-Pierre is so well known for as well as strong contrasts between light and dark which was the main inspiration behind this season’s collection.
Coloured hair wefts were used to create the stark contrast, with dark girls having grey, white or silver wefts whilst fairer girls had navy or black.
As you can see from the catwalk shots above, the end result was pretty darn amazing!
VERY luckily for me I was able to nab Indira after the show to talk a bit more about the look and get the braid myself.
Take a look at the vid below for a much better idea of how the look is created…
And here’s the look finished on me!
Whilst I was living it up in the on-site TONI&GUY Blow Out Bar I did unfortunately miss what Pinar Necati and her team were up to at Jamie Wei Huang.
This gorgeously simple minimalist look was one I’d have loved to have seen being created, so I’ll *definitely* be looking out for the videos on the TONI&GUY YouTube channel over the coming days.
Next up was Ones To Watch where Silje Vincent was putting together a braided look that could work across the collections of FOUR up and coming designers.
From there I dashed over to Ong-Oaj Pairam where Chie Sato was creating sexy villain-esque power hair which was taking inspiration from none other than Disney baddies Ursula and Cruella!
Whilst one shouldn’t pick favourites (ahem) this hair was so unspeakably badass that it was hard not to want to recreate it immediately! Not that I think I’d ever be able to, even with all the doughnuts and backcombing in all the world!
After Ong-Oaj Pairam it was time to brave the torrential rain with photographer extraordinaire Debbie Bragg to capture some street style shots…
My fave street style looks will get uploaded to WIWT.com each day of LFW so look out for the label.m profile over there!
As for what I wore yesterday, I went with a Peter Pilotto x Target top, Mango jacket, Donna Ida jeans and Nike Air Max for running from show to show. One thing my outfit really needed? AN UMBRELLA.
For my last show of the day I headed back to Fashion Scout where Indira Schauwecker was heading up the TONI&GUY team backstage at Pam Hogg.
Obviously Pam’s work includes lots of amazing headwear, but that doesn’t mean you don’t need some serious hairdressing skillz to do justice to the hats - and, importantly, to keep them in place!
Lots of label.m Shine Spray was used to give a really expensive finish to the hair and add that glam factor.
All in all, a flippin’ brilliant day!
Every show was completely different and reminded me once again what an honour it is to be able to just watch the TONI&GUY Art Team work.
Luckily there are four more days left….and I can’t wait to see what else is in store!