Day 4 at LFW SS15 (and 10 years as Official Sponsors of London Fashion Week!)

I woke up yesterday buzzing with excitement, I knew the Giles show was coming and I could surmise from the giant claw invitation that it was going to be animalistic roarsomeness!

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But before Giles I had a very exciting assignment - to get the Paul Costelloe SS15 hair from its creator Cos Sakkas!

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I headed to the TONI&GUY on-site salon at Somerset House and let Cos get to work. This was my ‘before’ hair…

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And then this was half way through…

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Sometimes you just have to have faith that the look will come together eh?!

But after heaps of label.m Resurrection Dust and plenty of backcombing, I could not have loved the finished look more.

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The step by step video will be available to watch on TONI&GUY.TV soon, but you can watch the Paul Costelloe show from Friday here already..

I had my whole look snapped (it’s a Girls on Film dress and top combo, if you’re wondering!) before we set out to pap the rest of the best dressed show go-ers for the label.m street style account on WIWT. Do head there to see what everyone else has been wearing!

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Then it was on to THE MAIN EVENT - eeeeeeeep!

Giles SS15 was taking place at The Dairy in Bloomsbury and it was nice to escape the madness of Somerset House and head to a show space that was purely dedicated to all things Giles.

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Sacha Mascolo-Tarbuck - Global Creative Director of TONI&GUY and label.m - was heading the team for this one, so I knew we were in for a treat.

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But creating a look for so many models isn’t easy, not when there’s a whopping FIFTY girls walking and a collection so diverse that it covers everything from Pepto Bismol coloured deckchair stripes to fluffy animal claw adorned blouses to dramatic evening gowns. Where do you begin?!

Sacha wanted to create a look that would keep a strong uniformity across the girls when otherwise they were all so different in what they were wearing…

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…but it was also important that this look added a contrast to the disco and animal inspired brights and prints. 

And what could be more different then than a modern update on Victorian chic?

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The team didn’t use brushes at all, instead literally just combing with their fingers and roughing up with their hands to keep a really natural and lived in texture. And of course what better product is there for helping create a lived in feel than label.m Sea Salt Spray? This was used in the length of the pony tail to give that added edge to the texture.

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I loved how striking this pony tail looked thanks to the sectioning at the front. It looked effortless whilst still being that much more visually interesting. Because let’s face it, a Giles girl isn’t going to have ordinary hair!

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On the catwalk it really came to life and added the perfect contrast to the strobe lights and thumping bass lines…

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Of course, you can find more videos from the shows on the TONI&GUY.TV YouTube channel here (do have a look, the videos show off the looks better than my blog posts ever could!) and there are full show reports and more fabby pictures on the TONI&GUY website.

Today we’ve got Tata Naka and Isabel Garcia to look forward to, I can’t wait!

x

#TuesdayTip

This week’s expert advice comes from International Art Director Indira Schauwecker from backstage at this seasons London Fashion Week shows.

Indira says “To create your own Fashion Week up dos make sure to prep hair properly. The key is to slowly layer the products into your hair and dry each layer through making hair malleable and easy to work with.”    

#MusicMondays

To celebrate #LFW this #MusicMonday we have picked the ultimate catwalk anthem by the Queen of Pop herself as our song of the season. So this Monday get listening to @Madonna ’s Vogue, we are!  https://www.youtube.com/watch?v=GuJQSAiODqI

Day 3 at LFW SS15 (and 10 years as Official Sponsors of London Fashion Week!)

Written by our official blogger - Poppy Dinsey

Well I can’t quite believe that we’re already half way through LFW SS15! 

Clearly all the fashion fabulousness has gotten to me as I rocked up this morning in a brighter than bright clashing animal print outfit, with a shirt from C.Wonder and skirt from Warehouse. My hair is basically just rammed full of label.m Volume Mousse…and I wouldn’t have it any other way!

You need to head to WIWT if you want to see what all the other show-goers were wearing today. But prepare for outfit envy ;)

My first job of the day was to head backstage at Apu Jan and spy on Indira Schauwecker and the team. You can always trust Indira to bring a little extra ‘something’ in her session kit, but yarns of wool?! That was definitely an added extra I hadn’t seen backstage before!

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The collection featured lots of sky-inspired blues and fluffy whites, so Indira wanted to bring this cloud idea through to the hair look by integrating wool into the hair. 

The hair was scraped into a superbly tight high pony tail with wool being used to disguise the elastics which held the pony in place. Strands of wool were then interwoven with the hair to create a dramatic fishtail plait.

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To keep a contrast and emphasise the idea of fluffy clouds, the front of the hair was softened with label.m Resurrection Dust whilst the rest stayed scraped back and perfectly smooth with label.m Hairspray.

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Yeah. It was pretty perfect!

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Once we’d been to woolly fishtail heaven and back, it was time to see what Efi Davies and her team were up to at Xiao Li.

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Xiao’s collection fused city and beach life, paying homage to those snatched weekends away at the beach when we otherwise work 20 hour days in cities. Efi’s hair look complemented this with a clean and polished knot to represent the structure of city life, but also slightly roughed up ends to give a contrast of texture and represent the beach. label.m Titanium Pro-50 Styling Irons were the key piece of kit to get the sleek look and perfect end to the knot.

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Again, it looked sensational on the catwalk - especially as there’s so much structure in Xiao Li’s clothes.

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My last show of the day was a biggun; Swedish School of Textiles showcases the collections of a whopping FIFTEEN designers. And if you’re wondering how you can possibly create a single hair look that can work with 15 different collections then let me tell you now, it’s not easy!

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Luckily we had Daniele De Angelis heading up the team and he wasn’t about to let 37 models phase him! Oh yeah, and did I mention there were boys walking too?!

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Daniele worked an undone look for both the men and women, so label.m Texturising Volume Spray was a must…

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I loved the messy knot look *so* much. A Fashion Fix for the future, perhaps?

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But why take my word for it? You can already watch the Swedish School of Textiles show here…

Of course, you can find more videos from the shows on the TONI&GUY.TV YouTube channel here (do have a look, the videos show off the looks better than my blog posts ever could!) and there are full show reports and more fabby pictures on the TONI&GUY website.

There’s still lots of fun to come, with Giles tomorrow (*squeeeeeeeal*) and Tata Naka and Isabel Garcia just around the corner.

I better get my beauty sleep this evening, if ever there’s a stunning array of supermodels and a sleb filled front row, it’s at Giles!

BRING. IT. ON!

xx

Iconic #LFW moments

This Sunday travel back in time with @BritishVogue and take a peek at the most iconic moments from #LFW season past: http://www.vogue.co.uk/spy/celebrity-photos/2009/08/24/25-iconic-london-fashion-moments/gallery/397471

What’s your favourite fashion week moment?

Reasons to LOVE Fashion Week!

Checked out NYFW? Now heading into day 3 of LFW and worn out from the hectic schedule? Well for all you tired Fashionistas out there here are five reasons from The Gloss to remind yourself why you LOVE this time of year: http://www.thegloss.com/2013/02/07/fashion/love-fashion-week/

Day 2 at LFW SS15 (and 10 years as Official Sponsors of London Fashion Week!)

Written by our official blogger - Poppy Dinsey

Normally a 7.30am call time means moody faces and hushed whispers, or at least it always did before I worked with TONI&GUY. Somehow even after 18 hour days, late night shows and parties, the Art Team are always raring to go even when it’s the weekend and what most people would say is an offensively early time to be thinking about finger waves and curling tongs. 

Obviously this level of enthusiasm has rubbed off on me, as I somehow thought it was appropriate to travel by mirrored silver Mercedes pre-7am. I mean why not, eh?

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The first show being worked on at Fashion Scout was Zeynep Kartal. It was a particularly exciting morning as we had a true superstar heading up the team - Mattia Esposito. Mattia was literally front page news today as his hair look from yesterday’s Mariana Jungmann show graced the front cover of The Times! 

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Yep, that’s the kinda skillz the TONI&GUY Art Team have. Ain’t no denying it! 

But back to Zeynep! Mattia worked a beautiful look which was youthful and glamorous all at once, without looking too ‘done’ as this was about a girl who was too cool to spend all day fiddling with an updo….even if she was wearing a ballgown!

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The hair was prepped with Volume Mousse (of course) and as texture was crucial to this look there was plenty of label.m Sea Salt Spray - a definite hero product of LFW.

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The side parting looked gorgeous on the catwalk.

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From there it was on to something so exciting that I am smiling whilst typing about it :)

One of the greatest things about Fashion Scout is the Merit Award show, which is where show-goers are treated to some of the hottest up and coming design talent in London town. It’s a different designer each season, depending on who has won the Award that season, and for SS15 the Merit Award winner was design duo Gyoyuni Kimchoe. 

I got to chat to Gyo before the show and the story behind the collection was (in my humble opinion) BRILLIANT. They’d taken inspiration from gardeners and their never-ending battles against weeds, comparing this to soldiers constantly out to attack and defeat their enemies. They wanted to turn the idea of war on its head, exploring why gardeners, soldiers or indeed any of us can’t embrace our enemies. 

And you could see the gardener/soldier theme very strongly in the clothes, I never thought I’d see Crocs on the catwalk but they looked amazing!

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But how do you complement such a strong story? A lot of the clothes had a masculine edge with structured details and heavy folding, so Silje Vincent came up with a brilliantly strong finger wave look which could not have finished off the whole collection better.

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It’s not the easiest look to create yourself, but if you were to attempt it you definitely need a LOT of label.m Hairspray!

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From there I had plenty of hair inspo, so I headed off to the on-site salon to get my own hair did. Except I was a bit of a princess about it and got none other than Chie Sato to work her magic…

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I still feel a bit guilty about Chie having to do my ol’ barnet before being head of team herself at Lulu Liu, but obviously I didn’t feel too guilty at the time to miss the opportunity of getting my hair done by such a living legend! 

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I went for the Retro Americana Fashion Fix and if it’s a look you like (who doesn’t like a bob with no hair cutting?!) then do take a look at my vid with Pinar Necati on creating the look here.

From there it was time to snap some street style (see all the looks here!) and show off my own outfit again because I am slightly obsessed with this Little White Lies jacket!

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It was then time to head to Lulu Liu and pester Chie again.

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I knew about this hair look already as I’d had the honour of modelling for the hair test a couple of weeks ago…

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But obviously seeing the look on the real models and not, errrr, me made it all that more awesome!

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Lulu’s collection was part inspired by childhood toys so the hair needed to have that playful youthful feeling, which Chie definitely achieved!

There were also a lot of stripes in the collection, so Chie complemented this with visible comb marks in the hair in juxtaposing directions. Texture was played with too, with a wet look around the ears then completely dry ends. I thought label.m Gel may have been the wet look culprit, but it was actually a lot of label.m Hold and Gloss.

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All in all, another ruddy great day.

Here’s to another ten years of being Official Sponsors of London Fashion Week!

x

p.s Guess what’s already being used backstage? This brand new bad boy!

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Read up on all things label.m Pliable Definer here, you’ll want it in your session kit/bathroom cupboard…trust me!

Day 1 at LFW SS15 (and 10 years as Official Sponsors of London Fashion Week!)

Written by our official blogger - Poppy Dinsey

My feet are sore, I’m considering changing my wedding hair to a glitter gel centre parting and I’ve got three bottles of coconut water in my handbag. THREE. This can only mean one thing….London Fashion Week has officially begun.

LFW is always an exciting time, but this season there’s even more to celebrate as TONI&GUY have now spent 10 years as Official Sponsors of London Fashion Week. My mind boggles a bit when I try to figure out how much label.m Volume Mousse will have been used in that time!

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And what better way to celebrate the past ten years than to look to the future by doing what TONI&GUY do best? Creating great hair!

I managed to cram in six shows today - and that only scratches the surface! All the designers at Fashion Scout (yep, really, all of them!) work with the TONI&GUY Art Team and so it makes sense that that’s where my morning started. 

I headed backstage to Jamie Wei Huang where Maria Galati was creating an undone casual look to mirror the laidback collection. What I really loved about Jamie’s clothes was that they took inspiration from different professions - everything from mechanics to bankers! Because of this link back to industry, albeit in a casually tailored way, Maria dabbed label.m Souffle randomly around the curve of the head. 

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The resulting look was as if a sleeping beauty had gotten paint in her hair whilst working. It looked amazing on the catwalk!

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From there it was a quick nip to Ones To Watch. The Ones To Watch show features the collections of not one but FOUR up and coming designers, so it’s a particularly interesting show to see come together back stage. 

Silje Vincent was heading the team and I didn’t envy her responsibility this morning. Finding one hair look that will complement the collections of four very different designers is no easy task!

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In the end there was a mix of looks with coloured wigs (yey, Powder Sprays!), hats and simple textured braids.

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After all this I was ready to get my own hair done (why not, it has to be one of the perks of the job right?!) and so I headed over to the TONI&GUY on site salon at Somerset House where Georgia Rose from TONI&GUY Westfield White City gave me a trim and a Pretty in Punk Fashion Fix.

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I know I get this Fashion Fix a lot but I can’t help it, I LOVE IT.

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I felt like it would be the perfect hair look to match my insanely comfy sports luxe outfit - which is head to toe Warehouse if you’re a fan of bright prints :)

I had more to do at Somerset House than just pose though, there were street style pics to snap (see the best outfits on the label.m page on WIWT here) and, very excitingly, the prep was underway for Jean-Pierre Braganza!

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Obvs we’re all a little bit obsessed with JP but it’s with good reason, his clothes are phenomenal season after season and he and Indira Schauwecker seem to have the type of creative connection that’s rare to come across. They truly ‘get’ each other, which you can see in the hair which is always just right for the collection.

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Indira summarised the look as ‘hippy on a Harley riding towards a mystical world’, but this wasn’t any sort of flower power hippy that you may be used to, this was more about the freedom associated with the hippy movement. And of course the biker idea is something we’ve seen before but this was nothing like the biker look we saw at Giles last season, this was a more feminine and relaxed version of biker chic. Less helmets, more natural. It looked FAB on the catwalk.

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Meanwhile at Fashion Scout, Chie Sato was working on a futuristic geisha look for Ong-Oaj Pairam. It was a complex look to achieve but the result was definitely worth it!

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From there I headed to Paul Costelloe. Paul has a special place in my heart, mainly because he’s a living legend but also because his SS11 show was the first LFW show I ever attended. This is my tenth season covering LFW, so I can’t even begin to imagine how proud TONI&GUY Global Creative Director Sacha Mascolo-Tarbuck must be of reaching ten years as an Official Sponsor!

The hair at Paul Costelloe was being headed up by Cos Sakkas and I have to admit it was one of the best LFW hair looks I’ve ever seen. I love a dramatic beehive anyway but add a slightly dishevelled twist and I will quickly declare it the best thing in the world!

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label.m Volume Mousse prepped the hair but it was label.m Resurrection Style Dust which really filled the air. You could see it everywhere backstage! The backcombing was insaaaaaaane and all the models looked like Sideshow Bob for a far while before the beehive was finished off. But when it was finished….wow.

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That wasn’t it for me though! There was still PPQ to go and with Sacha herself heading up the team I was very excited to see what she’d create. I’d heard mutterings of a ‘modern day tiara’ featuring, but I would never have imagined a centre parting encrusted with gel and glitter! 

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This was an amazing amazing hair look and it looked so strong under the lights. The show was in an underground nightclub and the effect was out of this world. Which was fitting, as the show was called ‘Space Safari!’.

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I’ll be back at LFW tomorrow for more fun and games so follow me on the @labelmuk Twitter account for the latest as it happens.

I can’t wait to share all the video!

Congrats again to everyone at TONI&GUY for achieving 10 years as Official Sponsors of London Fashion Week :D

x

London Fashion Week

#LFW kicks off today! This season our #toniandguyuk Session Team will be heading backstage at a whopping 35 shows, creating the hair for designers such as @JPBraganza , @PaulCostelloeUK , @TataNaka_TN , @gilesgilesgiles and @PPQLONDON.

Get the lowdown on all the backstage looks and FROW gossip with our daily write ups from blogger@Poppy D :http://toniandguyuk.tumblr.com/

Happy Fashion Week!

#TGIF

London Fashion Week has officially started! Get yourself fashion week ready just as @RebeccaMinkoff and pals did in this laugh out loud video: https://www.youtube.com/watch?v=P5maGo_WEmI

Eye of the tiger? Check!

Sweat bands? Check!

Top tip: THERE IS NO CRYING AT FASHION WEEK